Inherit Clothing Company of Morris was recently named Minnesota 2019 Online Boutique of the Year by online shoppers who cast more than 340,000 votes. The Boutique Awards is the only global recognition event for independent boutique retail owners in the fashion industry, hosted by The Boutique Hub & Boutique Style. The Awards recognize and celebrate the best boutiques across all 50 states in the U.S., Canada, Australia and the United Kingdom, in the categories of Storefront Boutique of the Year, Online Boutique of the Year, Children’s Boutique of the Year, Mobile Boutique of the Year, and State or Country Overall Boutique of the Year.
While many big box retailers are closing, industry trends show a strong upswing in the boutique retail market. Inherit Clothing Company opened in downtown Morris in September 2018 and is owned and operated by Amy and Anthony Ekren. The boutique and online store specializes in modest women and girls clothing, regional artisans, home decor and gifts. Amy Ekren said she was “humbled and honored” to be chosen for the award. “The support of our customers is so crucial to keep this business viable.”